If You Want to Build Your Brand, Start with These Basics

Assembling the right team of brand-builders is a crucial element ensuring that prospective patients understand the value an ophthalmology practice offers, according to a recent article in Ophthalmology Business.  

While it may seem obvious, many make the mistake of trusting their brand-building to those not attuned to the nuances of eye care, including: 

• The differences among ophthalmology, optometry, and optical care. 
• At least a rudimentary understanding of how the eye works. 
• Knowledge of what causes negative customer reactions. 
• The different marketing segments, each of which requires unique messaging. 
• An understanding of the stages of the consumer journey when considering eye care. 

Ophthalmologists and practice managers hardly have time for such details, which is why it’s best to trust brand-building and storytelling to an experienced team. 

You can read more here.   

Rabourn W. Select the right team of brand-builders to grow your ophthalmic business. Ophthalmology Business July 2018.  

http://digital.ophthalmologybusiness.org/i/993149-jul-2018/7?m4=.